OVERVIEW
Barro is a Oaxacan restaurant and Mezcalería inspired by Oaxacas' colorful colonial buildings and traditional approaches to gastronomy. Barro, means clay in Spanish, is an ode to the slow and organic way of life. Located in San Diego, California, Barro is an establishment whose target audience is people ages 25 to 45 years old looking for a new vibrant culinary experience. Oaxacan culture is colorful, organic, energizing, and full of life.
Category:
Page Layout
Instructors:
Sean Bacon, Bradford Prairie
Completed:
December 2023
Keywords:
Organic, Colorful, Hip, Cultural
Challenge:
The aim of this project was to offer a new perspective on Mexican Food. Mexican cuisine, specifically Oaxacan Cuisine presented a distinctive challenge, considering its relative unfamiliarity. My idea was to create a balance between cultural and modern design trends.
Completed:
The process involved carefully selecting a combination vibrant colors and exploring different typeface combinations, taking inspiration from Mexican sign painting artist and bright colonial buildings. Fusing these two elements while prioritizing design hierarchy created a dynamic visual identity that captures Barro's essence. The aim is to appeal to a wide range of audience showcasing elevated Oaxacan cuisine in a trendy and cultural manner.
